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Who We Are

Roller auction is a 45-year-old independent company that specializes in custom solutions that connect buyers and sellers in fun, stress-free and profitable auction experiences. Roller has the industry expertise, cutting edge processes, technology, and capacity to manage small to enterprise scale auctions, serving government, finance, and business entities. Roller excels in turning quality assets into cash and streamlines the entire process of liquidation from consultation to completion.

Our Mission

To deliver the most technologically advanced and value driven end-to-end auction experience for both buyers and sellers.

Forward Thinking

Roller Auction never stands still. We stay ahead of the curve, quickly adapting to the ever-changing marketplace and we strive to be at the forefront of auction and marketing technology. We pride ourselves on core management principles and applying business best practices to achieve excellence in our day-to-day operations.


The auction industry is built on personal relationships, where your word means everything. At Roller Auction we have a reputation for treating people fairly. We listen to both bidders and consignors, which is essential in building and keeping trust.


The thrill of the hunt… The excitement of the auction experience… The joy of winning… These experiences bring our customers back again and again. At Roller Auction we secure the value of our consignors’ assets and offer an enjoyable and smooth bidding experience. We take our role seriously but it’s not all work, we also have fun and celebrate the adventure that each new auction brings.

We are a family business

Family is the foundation of Roller Auction and each team member is included. With every new auction our extended family grows as we give warm and welcoming energy to each of our bidders and consignors.


Auction Support Specialist

JoAnne Accounting





Charlie Auction Lead


Auction Lead

Pete Auction Lead


Auction Lead

Dennis Auction Lead


Auction Lead


Auction and Facilities Manager

We're Looking for Driven Professionals Like You.

Interested in joining a cutting edge Colorado business that is constantly striving for excellence while having fun along the way? Look no further.

We are interested in energetic, self-starting individuals that are looking to grow within one of Colorado's top private companies. Click here and start your journey with Roller Auctions today!

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